Ioannis Kalormakis

Opioid abuse is a major epidemic affecting people in all parts of the World. We needed ways to show how this affects anybody and everybody on a large global scale, so we decided to use the biggest and most watched sporting event on Earth: The World Cup.

Steering away from spending on large media and instead partnering with FIFA to allocate our budget on reserving a section of the stadium. This seating section would be closed off and empty, only covered with a link to the campaign website, telling stories about all the fans that could have been there but aren’t with us anymore.

Once users enter the website they can learn more about the stories of real supporters and their stories of opioid addiction. Giving fans a notion of how far-reaching this epidemic really is.

Awards:

One Show 2018 

Bronze Pencil - Outdoor
Merit - Experiential

Creativity International Awards 2018:

Gold - Creativity Media & Interactive Design